If your sales team is…

• Selling on price instead of value
• Giving discounts that kill margins
• Quoting too low out of fear
• Burning money chasing low-probability deals
• Making excuses instead of taking ownership
• Acting like order-takers, not trusted advisors
• Delivering inconsistent, emotional results

If you wish they would…

• Own their numbers and adopt an entrepreneurial mindset
• Let coaching in and actually apply it
• Lead confident, profitable conversations that close

Influence + Self-Discovery — the difference that actually moves the needle

Most training teaches reps how to sell. We teach them how to influence by guiding prospects to self-discover their need to change. People don’t like being sold to — they like deciding. Selling With I.N.F.L.U.E.N.C.E.™ trains reps to neutralize resistance, facilitate self-discovery, surface the buyer’s real WHY, navigate obstacles, and invite action — all without discounting or pressure. The result: buyers choose you, margins stay intact, and deals close more predictably.

Why this works — and why we’re different

• Coaching that sticks: Self-discovery creates ownership — breakthroughs last.
• Conversations that close: Reps learn to lead co-creative dialogues where buyers convince themselves to change.
• Seasoned perspective: 25+ years, 200+ companies, cross-industry insights you won’t get from a generic trainer.
• A proven format: Strategic Worksessions™ combine training + roleplay + repetition + accountability so change is real and permanent.

The outcome you want

Consistent. Predictable. Profitable. Sales growth you can count on — without constant firefighting.

TRUSTED BY THESE TOP COMPANIES

• DELL Computers                                     
• Abbott Laboratories
• Chiquita Brands International
• Merrill Lynch
• Jos. A. Bank Clothiers
• Verizon Wireless
• Capital One Bank
• LONZA Biologics
• Baker Hughes
• SAP
• The Binding Site
• Novartis
• State Farm Insurance
• Hancock Whitney
• Weatherford
• Micro Focus
• Lockheed Martin
• Tolko Industries
• ATD - Tire Pros
• UNUM
• Lipsey's Firearms
• Acadian House Design & Renovation 
• Southern Anesthesia & Surgical
• Swagelok
• Supercuts
• Setpoint Integrated Solutions

Okay, but how can you help my salespeople sell effectively if you don’t know our product, service, or industry?”

Duane has trained and coached sales teams in over 200 companies across nearly every industry—SaaS, tech, telecom, banking, finance, construction, oilfield services, professional services, and more.

Here’s the truth: product knowledge matters, but it’s not what makes or breaks a sale. Roughly 90% of every sale comes down to how well your team navigates the sales conversation—building trust, uncovering real needs, and guiding the buyer to their own conclusion. Only about 10% is product or industry knowledge.

If your team can clearly explain who your customer is, what pain they’re facing, and what happens if that pain isn’t solved (or what’s possible if it is), Duane can help them sell more effectively. Because his expertise isn’t just in sales—it’s in transforming the way people communicate, connect, and convert.